Social Media Management
Description
EMAS Pro
I became responsible for EMAS Pro's social media presence when I was promoted to Director of Client Education & Marketing in January 2019. The person previously in that role did not do much with social media, so I was basically starting from scratch. Luckily, I had the help of an intern I had been tasked with overseeing and I delegated "following" and making friends to him to try to grow our engagement numbers.
I curated or authored most of the content you see here. Our social media posts were a part of my larger Integrated Marketing Plan for the 1st and 2nd quarters of 2019. Also part of that plan was corresponding website content, email campaigns, a profile presence on some major software search sites, and pay-per-click campaigns.