Marketing Email Development & Campaign Management
Description
EMAS Pro
I have been developing and managing all of EMAS Pro's marketing and current client emails for about 6 years. As we were a smaller company, I handled the entire operation, from email development and graphics development through to deployment and campaign analysis. I have included two versions of each of the emails I'm sharing to show responsiveness. I have also included an analysis example.
Reports were used mostly with regards to prospective clients to glean what worked and what didn't. One of the most successful campaigns was about one of our current client universities winning our annual Innovation Award. We intuited from that that people like to hear stories about other people as opposed to information about a product or service. This prompted me as the website admin to develop a client story about the Associate Provost of Enrollment at one of our other current client schools for our website.