Alicia Wilton

Learning & Development Manager

Documentation & Training

CRM Expert

Web Developer

Data Manager

Administrator

Business Development

Digital Marketing

About Me

Alicia’s dedication to excellence is rivalled only by her thirst for more knowledge. A self-described “tech geek”, she has self-taught a number of skills along her career journey in addition to the skills acquired from her formal education. Alicia enjoys work that allows her to combine her various skills sets in unique ways, and actively seeks to do meaningful work that helps educate people. She also loves cats.

Download Resume

age 44
residence St. Louis, MO
open to Remote
email aliciawilton314@gmail.com
phone 314.323.6921
status employed

Education

B.A. Electronic Communications / Minor Computer Applications

May 2001 Webster University

My B.A. in Media & Electronic Communications, along with my Computer Applications minor, gave me the tools I needed to grow into the highly skilled, cross-functional tech professional that I am today.

M.S. Instructional Technology

In Progress Fontbonne University

I had almost completed my M.S. in Instructional Technology when I switched to a different job and took a break. I have 2 courses left to complete the degree, which I intend to finish shortly after becoming employed once again.

Experience

Director of Client Education and Marketing

January 2019 - Current EMAS Pro

Reporting directly to the CEO, this role was responsible for stimulating new business and current user development, with the latter being focused on increasing current client knowledge base and resulting institutional efficiency. I administrated and developed the online client educational portal, developed all curriculum and learning content, delivered online and on-site trainings and conference presentations, identified client training needs and recommended custom education plans, and developed Higher Ed thought-leadership materials with SEM consultants. I also administrated and developed the company's commercial website, oversaw and executed all marketing email campaigns (including the development of the emails themselves), analyzed efforts for ROI, implemented an integrated marketing plan including social media, and served as the lead expert on our email building and brand-protection software solution, including developing branded master templates for several institutions. This role required frequent collaboration with multiple teams/departments, intensive priority management, and strategic planning.

Web & Learning Content Manager

September 2012 - December 2018 EMAS Pro

This role was a multifaceted one in which I was responsible for the development of all marketing and educational materials. Throughout these years, I overhauled the online client educational portal, assisted with the development of a competency-based curriculum for client education, developed countless learning and training resources for our users at colleges & universities including instructional videos, training modules, user manuals, presentations, webinars, and much more, frequently trained interal staff, and presented at the annual national conference. I also redesigned and developed the company website, developed branded marketing materials and graphics, developed HTML email campaigns and managed deployment, developed the conference app each year, and managed and administrated the internal CRM database. This role called for a good deal of project management, analysis, troubleshooting, and problem-solving.

Data Manager

January 2011 - July 2011 Webster University

This position was responsible for managing student data and reporting for 86 campuses worldwide, and served the office of Institutional Research (now called OIE). In this role, I designed and completed the first-ever university-wide census report detailing enrollment and credit hours for all campuses worldwide. I also developed and implemented a script that nobody prior to me had been able to produce, which accurately identified and calculated credit hours by campus for provision to the Higher Learning Commission. Additionally, I conducted extensive quantitative analysis upon millions of student records, produced large volumes of data extracts for a data warehousing solution, ran audits to identify data inconsistencies, worked continuously with IT and other stakeholders to optimize processes and outcomes, and collaborated extensively with SIS vendors and programmers to facilitate the development of a new database architecture. This position required deep analytical and reporting skills.

Data Specialist / Academic Specialist

June 2006 - January 2011 Fontbonne University

This was the job that made me fall in love with Higher Ed. In this position, I grew from academic and articulation evaluations to being the go-to reporting guru for the entire School of Options (the adult learning sector of the university). It was here, in the beginning, where I recognized the need for a big change and developed a system of electronic application processing that had formerly been all manual. This system was adopted university-wide and is still in use today. I also developed several script- and query-based data extraction methods which had previously been thought impossible. I provided executive summaries of enrollment data for all adult programs - including identification of longitudinal trends - to senior administration for budgeting and planning purposes, developed content for the Options portion of the university website, served as the key liaison with Jenzabar vendors during the implementation of a new SIS, produced statistics for provision to HLC, and performed extensive process and data improvement initiatives. In this position, I frequently developed instructional guides and technical solutions for colleagues, and was the unofficial trainer of staff over all things technology.

Paralegal/Legal Tech

September 2003 - May 2006 Husch & Eppenberger, LLC (now known as Husch Blackwell)

See downloadable resume for full details.

Development Skills

Educational Portal Development

Learning/training Content Development

Curriculum and Assessment Development

Website Development & Administration

Graphic Design

Industry Knowledge

Education & Training

CRM / ERP / SIS systems

Higher Education

Digital Marketing

Legal

Other Tech Skills

Data Management / Administration

LMS / Course Construction

Video Production

Audio Production

Basic Graphic Design

Coding Skills

HTML5

CSS3

HTML Email Coding (a bit different than web HTML)

Download Resume

Key Attributes

Collaborator

Able to effectively collaborate with multiple business units and evaluate goals and objectives from multiple teams or departments

Problem Solver

Exceptional analytical, problem solving, prioritization and project management skills with a demonstrated history of making process improvements

Communicator

Demonstrated ability to effectively communicate with both technical and non-technical audiences in a courteous, friendly manner

Learner

Consistently swift mastery of new skills, platforms, and processes; able to adapt to changing situations and work demands

What People Say About Me

Anna Gosselin, VP for Client Services

EMAS Pro

"As a VP in a small company with a focus on personalized client-centered support and services, I need talented self-starters that initiate value, communicate professionally and effectively, present well, and don’t wait for my instruction. Alicia was an extraordinary find for this need, and as a result of her experience and versatility, she became a coveted resource by other departments in the organization as well. Alicia inspires me with how she balances her creative and analytical skills with disciplined time-management. Her output is high quality, high value, and high volume. She is an excellent collaborator and communicator, and she intuitively interprets needs and finds solutions."

Dawn Lipker, Director of Business Development

EMAS Pro

Alicia's title does not do her skills justice. Alicia is a multi-faceted, creative and talented individual who is not afraid of a challenge. Her resourcefulness and organization skills kept multiple departments, as well as the entire company, moving forward in a positive direction. Alicia is like-able, great to work with and an educator at heart. She can take complex technical processes and break them into micro-sized, manageable processes that she can then teach to others. Our team was stronger and more educated in client education, marketing, social media, and technical processes due to Alicia.

Chris Nelson, Sr. Director of Development

EMAS Pro

"In small companies it is common for some people to wear multiple hats. Not everyone can do it well, but Alicia can. I’ve seen her shift between content creation, marketing, training, and technical implementations all while collaborating with multiple groups on different projects. Her skills can benefit any organization."

Amy Morys, Former Director of Student Services

Fontbonne University

"An asset to any team, Alicia brings a keen eye for detail and highly-developed problem solving skills that allow her to comprehensively assess and rectify problems at all levels. Her work is meticulous, yet efficient. Alicia is a natural leader who affects a direct, professional demeanor and consistently demonstrates an exemplary work ethic."

Justin Bitner, Director, Institutional Research/OIE

Webster University

"I worked with Alicia for nearly two years at Fontbonne University. During that time, Alicia was one of very few people at the University that could be relied upon to provide accurate enrollment and academic data. Alicia had a very strong understanding of the relational database and was able to explain those complexities to a variety of different audiences. I reached to her for assistance frequently, and she was responsive, collaborative, and a good teammate."

Recent Software

Web Development/HTML/CSS

HTML, CSS, WordPress, DotNetNuke (DNN), Notepad++, Visual Composer, Elementor, Unyson

Database / SIS / CRM / ERP

Jenzabar, SSMS, proprietary/homegrown, EMAS Pro, SugarCRM/SuiteCRM, could learn Banner or Salesforce quite easily

LMS

Blackboard, Moodle, Adobe Captivate (course in progress), Articulate (course in progress)

Reporting

Cognos, KReporter, AOR Reports, XTra Reports

Graphic Development

GIMP, Adobe Creative Suite

Email Campaign Management

WhatCounts, SuiteCRM, ConstantContact, could easily learn MailChimp

Project Management / Ticketing

Assembla, Basecamp, MS Teams, Sharepoint

Web Conferencing

Zoom, GoToMeeting, MS Teams, Skype

MS Office Suite

Excel, Word, PowerPoint, Publisher, Office365, OneNote, Teams, Sharepoint

Video Production

Camtasia, MovieMaker, ShowBiz

Examples of work I've done for EMAS Pro. Please note that not all types of work can be displayed for reasons of confidentiality and intellectual property.